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Our Privacy Policy

Last Updated: Dec 7, 2023

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SECTION 10 - SMS 

1. By signing up via text, you agree to receive recurring automated Marketing communications at the phone number which you use to sign up via text. Consent is not a condition of Purchase. Reply STOP to unsubscribe. MSG & Data Rates may apply. By signing up via text, you agree to the Privacy Policy and Terms and Conditions.

2. You can cancel the SMS service at any time. Just text "STOP" to the short code. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.

3. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at support@feature.com.

4. Carriers are not liable for delayed or undelivered messages

5. As always, message and data rates may apply for any messages sent to you from us and to us from you. The frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data
  • Inferences from Other Data, including inferences created from other personal information collected

Browser Cookies

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity We delete or anonymize data concerning your use of our website within 5 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Credit or debit card numberWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email addressWe keep customer feedback and correspondence with our customer service for up to 2 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number, Purchases, Inferences created from other personal information collectedWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt-out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email addressWe retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email addressWe retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months.
Data we collect for security purposes, including Email addressWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Internal Business Operations
  • Managing Event & Guest Data
  • Marketing Our Products & Services
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Providing Cybersecurity
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersBusiness Operations Tool, CRM light clienteling, Commerce Software Tools, Data Analytics Providers, Fraud Prevention Tools, Governance, Risk & Compliance Software, Sales & Marketing Tools, Shipping Services, and Web Hosting ServicesAd Networks, Commerce Software Tools, Data Analytics Providers, Inventory and Fulfillment , Merchant Tracking Affilate , Payment Processors, Shipping Services, and Translation Service
Internet ActivityBusiness Operations Tool, Commerce Software Tools, Data Analytics Providers, Fraud Prevention Tools, Governance, Risk & Compliance Software, Sales & Marketing Tools, and Web Hosting ServicesAd Networks, Commerce Software Tools, Data Analytics Providers, Merchant Tracking Affilate , Payment Processors, and Translation Service
Commercial InformationBusiness Operations Tool, Commerce Software Tools, Fraud Prevention Tools, and Sales & Marketing ToolsAd Networks, Commerce Software Tools, Inventory and Fulfillment , and Payment Processors
Financial InformationBusiness Operations Tool, Commerce Software Tools, Fraud Prevention Tools, and Sales & Marketing ToolsCommerce Software Tools, Inventory and Fulfillment , and Payment Processors
Inferences from Other DataSales & Marketing ToolsAd Networks and Merchant Tracking Affilate