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Privacy Policy

Last Updated: Jun 18, 2025

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This Privacy Policy describes how Feature, LLC and its subsidiaries andaffiliates (“Feature”, “we”, “us” or “our”) collect, use, store, and share yourinformation when (1) you access and/or use our websites, mobile applications,or other digital properties we own and operate, including Feature.com(“Website(s)”); (2) you purchase any products (“Products”) made availableon our Website; (3) you communicate with us in any manner, including byemail, direct messaging, telephone, and/or in person (“Communications”);and (4) we interact with certain third party partners in connection with your useof our Websites, purchase of Products, or Communications with us.

Please note the following sections that include important disclosures related toour Site and Services:

• Cookies, Advertising, and Tracking Technology Disclosures:
Tolearn more about how our Websites, Products, and Communicationsuse of cookies and related technologies (including from Third Parties),see Cookies and Online Technologies below.

• Your Choices Disclosures: To learn more about your choicesconcerning your information, see Your Choices below.

If you are resident of certain states or countries, you may be entitled toadditional rights. Please see the following quick-links below for easy access toadditional information for such residents

• California Residents: If you are a resident of California, please see ourCalifornia Privacy Notice here.

• U.S. Privacy Controller Law State Residents: If you are a resident ofNew Jersey, Utah, or Virginia please see our U.S. “Controller” PrivacyNotice below.

• Nevada Residents: If you are a resident of Nevada, please see ourNevada Privacy Notice below.

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity, including your search history, and other information regarding your interactions with our Websites, emails, and advertisements
  • Device Identifier and other Unique Identifiers. Information such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers. For more information about cookies and how related online technologies are used, see Cookes and Online Technologies below. 
  • Commercial Information, including purchases our preferences on various products and brands, information related to receipts in connection with Products purchased, and related information about your commercial activities.
  • Financial Information, including credit or debit card number. Payment information may be processed by our payment processor, in which case such payment processor will be collecting and processing such information on our behalf and share with us limited details as necessary for us to verify, record and fulfil completed transactions.
  • Location Information, including general location data
  • Audio and Visual Information. Information such as photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance). 
  • Inferences from Other Data, including inferences created from other personal information collected

We collect your information in three ways: (1) directly from you when you use our Websites, Services, and Communicate with us; (2) automatically using online technologies when you engage with our Websites, Services, and Communications; and (3) from our third party partners.

  • Directly from you. We collect information directly from you when you enter your information on our Websites, create an account for our Websites, use our Websites and Services, engage in Communications with us, or sign-up to receive emails, text messages, or certain other Communications from us. 
  • Automatically Using Online Technologies. When you visit our Websites, open or click on emails we send you or related Communications, or interact with our advertisements, we or other third parties may automatically collect certain information about you using online tracking technologies such as cookies, pixels, web beacons, software developer kits, and related technologies. For more information, see Cookies and Online Technologies below. 
  • From Our Partners. We collect information from our third party partners, such as brands, data analytics providers, marketing or advertising providers, fraud prevention service providers, and vendors that provide services.

We use cookies and other online technologies to create a better experience for you on our site. This section provides more information about the technologies used and their purpose. 

A. Tracking Technologies Used 

  • Cookies: Cookies are pieces of information stored on the computer or mobile device that you are using. Cookies allow us to collect information such as browser type, time spent on the Site, pages visited, registrations, submissions, demographics, information requests, language preferences, and other traffic data. With respect to how long a cookie stays on your computer or mobile device, some cookies are session cookies that expire once you close your browser while others are persistent cookies which stay on your device until you delete them, or they expire. 
  • Pixels: Pixels (also known as web beacons), are types of code embedded in a website, video, email, or advertisement that sends information about your use to a server. When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. 
  • Software Development Kits: Software Development Kits (SDKs) are sets of tools and code provided by third parties that are embedded in our mobile applications to enable specific functionalities and improve user experience. Some SDKs may collect data directly from your device, such as your IP address, device type, or usage patterns, to support these functions. 
  • Analytic Tools: We use third-party analytics providers such as Google Analytics on the Sites. Google Analytics uses cookies and similar technologies and IP address to collect and analyze information about use of the Services and report on activities and trends. Google Analytics may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to www.google.com/policies/privac.../.  

B. Why Do We Use Tracking Technologies?

  • Functionality, Support and Security: Some of the online tracking technologies like the cookies we use are to recognize your device, to facilitate navigation, to display information more effectively, to personalize your experience, maintain the security of our Websites, manage your account, prevent crashes, fix bugs, save your preferences, and assist with basic Website functions and other performance functions. 
  • Session Replay: Some of the technologies implemented are used in a manner to recreate your session and understand how you navigated our website, what content or Products you looked at and other related information that helps us assess how our Websites are being used. We may obtain this information through the use of cookies and pixels, and may share this with third parties to obtain related insights.  
  • Advertising and Marketing Measurements: Pixel tags may be used to market our services to you, measure the success of our marketing campaigns and compile statistics about Website usage and response rates. Furthermore, we may incorporate pixels from separate entities that allow us to bring you advertising both on and off the Websites. 
  • Behavioral Analytics: We also use pixels in combination with cookies to track activity by a particular browser on a particular device. These pixels are provided by a third-party and certain information may be shared back with such provider. In addition, we may use technologies included in applications (that are not browser-based like cookies and cannot be controlled by browser settings) such as SDKs to track our communications, bring you advertising, and provide you with additional functionality, such as the ability to connect your account on our Websites with other third-party services. 
  • Site Analytics: We use analytics services, such as Google Analytics, to help us understand how users access and use the Sites through the use and sharing of cookies. You can learn about Google’s practices by going to www.google.com/policies/privac...##### 

For information about your choices related to related tracking technologies and your ability to opt-out of certain sharing of information, please see “Your Choices” below.

C. Advertising Technologies and Partners

We may incorporate tracking technologies into our own Website and Communications as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).

We also use audience matching services to reach people (or people similar to people) who have visited our Service or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Service, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may share your email address with Facebook as part of our use of Facebook Custom Audiences. 

For further information on the types of tracking technologies we use on the Service and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads, please see the “Information you provide to us” and “Your Rights” sections.

C. Payment Processors

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Data Retention Periods:

1Type Of DataRetention Period
2Cookies and online data we collect while you use our website, including Online Identifiers, Internet ActivityWe delete or anonymize data concerning your use of our website within 5 years of collecting it.
3Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Credit or debit card numberWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form.
4Data we collect when you contact us for customer support and other inquiries, including Name, Email addressWe keep customer feedback and correspondence with our customer service for up to 2 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
5Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number, Purchases, Inferences created from other personal information collectedWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt-out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
6Data we collect when you review our products, answer surveys, or send feedback, including Name, Email addressWe retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
7Data we collect in connection with privacy requests, including Name, Email addressWe retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months.
8Data we collect for security purposes, including Email addressWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Communications With You
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Internal Business Operations
  • Improving the Website, Products, and Services
  • Legal Obligations
  • Managing Event & Guest Data
  • Marketing Our Products & Services
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Providing Cybersecurity
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose or share your information with affiliated and non-affiliated third-parties, including in the following scenarios:

  • With your Consent. We may disclose or share your information with your consent, which may be obtained in writing; online, through “click-through” agreements; when you accept the terms of use on our Websites; orally, either in person or on the phone; or by other means.
  • In a Business Transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.
  • To Our Service Providers. We may disclose or share your information with certain non-affiliated third parties that provide services on our behalf, including but not limited to sharing your information with brand partners, internet service providers, advertising networks, data analytics providers, governmental entities, operating systems and platforms, social media networks, payment processors, and other service providers who provide us a service (e.g., customer service, auditing, marketing, debugging to identify and repair errors that impair existing intended functionality on our Websites, and/or protecting against malicious, deceptive, fraudulent, or illegal activity).
  • For Legal Process And Protection. We may disclose or share your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply our agreements; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; and (4) to protect our Websites.

Although no system can guarantee the complete security of your information, we take commercially reasonable steps to ensure your information is protected in alignment with applicable laws and regulations, as appropriate to the sensitivity of your information.

A. Account

You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out as set out in the “Contact Us” section below. We may require additional information from you to allow us to confirm your identity. 

Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

B. Communications

The following is information about how to opt out of receiving certain communications from us, depending on means of delivery: 

  • E-mails. You can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link, or emailing us at the email address set out as set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.
  • Phone & SMS Text Messaging. You can cancel the SMS service at any time. Just text "STOP" to the short code. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.

If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at support@feature.com.

  • Push Notifications. If you have opted-in to receive push notification on your device, you can opt-out at any time by adjusting the permissions in your device or uninstalling our mobile application.

C. Cookies and Online Technologies

The following disclosures relate to your rights and choices in connection with cookies and other tracking technologies: 

  • Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. We do not currently monitor or take action with respect to “Do Not Track” signals.  For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
  • Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.
  • Global Privacy Control (GPC) Signal. Your browser settings may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC) signal, to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. Your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. GPC is supported by certain internet browsers or as a browser extension. Find out how to enable GPC.
  • Mobile Application and Location Technologies. You can stop all collection of information via our mobile application by uninstalling the mobile application. You can also reset your device Ad Id at any time through your device settings, which is designed to allow you to limit the use of information collected about you. You can stop all collection of precise location data through the mobile application by uninstalling the application or withdrawing your consent through your device settings.

Please be aware that if you disable or remove tracking technologies some parts of the Websites may not function correctly.

D. Analytics

Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpag... and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/.  

E. Advertising 

The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choi...; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).

To opt out of us using your data for Matched Ads, please contact us as set forth in the Contact Us section below and specify that you wish to opt out of matched ads. We will request that the applicable technology service not serve you Matched Ads based on information we provide to it. Alternatively, you may directly contact the applicable technology service to opt out.

You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices). 

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.

F. Your Legal Rights under Applicable Laws

Depending on where you reside, you may have certain legal rights in relation to your information. 

  • CA Residents: If you are a resident of California, please see our California Privacy Notice here.
  • U.S. Privacy Controller Law State Residents: If you are a resident of New Jersey, Utah, or Virginia please see our “U.S. Privacy Controller Law” Notice here.
  • NV Residents: If you are a resident of Nevada, please see our Nevada Privacy Notice below.

For more information about how to exercise applicable legal rights under a respective law, please see “Make A Privacy Request.”

Our Websites and Products are not intended for children under the age of 13. This includes any links to other websites that we provide for our convenience. We don’t knowingly collect the information of children under 13 for any reason.

We may change this Policy from time to time. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Policy. You should regularly check this page for any changes to this Policy.

To print a copy of this Privacy Policy, please click here [INSERT HYPERLINK TO PDF].

If you require a copy of this Privacy Policy in an alternative format, please Contact Us. 

If you have any comments or questions, please contact us through the following methods: 

Physical Address: 3735 Spring Mountain Dr Suite 205 Las Vegas Nevada US 89102.

Email: moc.erutaef@ofni

If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. Feature, LLC does not sell your personal information as defined under Nevada law.However, to request email confirmation that we do not sell your personal information, please send an email to moc.erutaef@ycavirp with “Nevada Opt-Out of Sale” in the subject line and in the body of your message. We will provide the requested information to you via an email response.

This section provides additional information for New Jersey, Utah, and Virginia residents under each state’s applicable consumer privacy law. The terms used in this section have the same meaning as in the respective laws, including the following:


• Personal information.
This is information that is linked or
reasonably linkable to you as an identified or identifiable individual.
• Sensitive personal information.
This is information such as your
social security number, driver’s license number, state identification
card, passport number, account log-in and password, financial
account and password, debit or credit card number and access code,
precise geolocation information, race, ethnic origin, religious or
philosophical beliefs, union membership, the content of your mail,
email or texts other than those communications you have with us,
genetic data, biometric information, health information, or information
that concerns your sex life or sexual orientation.
• Sell, sale, or sold.
This means the selling, renting, releasing,
disclosing, disseminating, making available, transferring, or
otherwise communicating orally, in writing, or other means, your
personal information to a third party for money or other valuable
consideration.
• Profiling
. Any form of automated processing of personal information
to evaluate, analyze, or predict personal aspects concerning an
individual’ economic situation, health, personal preferences,
interests, reliability, behavior, location, or movements.
• Targeted Advertising.
Displaying advertisements to an individual
where the advertisement is selected based on personal information
obtained or inferred over time from the consumer’s activities across
nonaffiliated websites, applications, or online services to predict
preferences or interests.

This section does not apply to information that is not considered "personal information" such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as provided in applicable laws.

Any other capitalized terms not otherwise defined herein shall have the
meaning set forth in the Privacy Policy.

Notice at Collection

A. Information we collect from you

We collect the personal information you provide to us when you purchase our
Products or visit our Website. The categories of information we may collect
include:

• Personal Identifiers, including name, email address, postal
address, telephone number, and online Identifiers
• Internet Activity,
including your search history, and other
information regarding your interactions with our Websites, emails,
and advertisements
• Device Identifier and other Unique Identifiers
. Information such as
your device identifier, internet protocol (IP) address, cookies,
beacons, pixel tags, mobile ad identifier, and other unique identifiers.
For more information about cookies and how related online
technologies are used, see Cookes and Online Technologies below.
• Commercial Information,
including purchases our preferences on
various Products and brands, information related to receipts in
connection with Products purchased, and related information about
your commercial activities.
• Financial Information,
including credit or debit card number.
Payment information may be processed by our payment processor,
in which case such payment processor will be collecting and
processing such information on our behalf and share with us limited
details as necessary for us to verify, record and fulfil completed
transactions.
• Location Information,
including general location data
• Audio and Visual Information
. Information such as photographs,
images, videos, and recordings of your voice (such as when we
record customer service calls for quality assurance).
• Inferences from Other Data,
including inferences created from
other personal information collected

To the extent we process deidentified personal information, we will make no attempt to reidentify such data.

B. How long we keep your data

We do not retain data for any longer than is necessary for the purposes
described in this Policy.


We generally retain data according to the guidelines below.

Data Retention
Type of DataRetention Period
Data we collect in order to process and ship orders you place with us,
including Name, Email address, Postal address, Credit or debit card number
We keep personal information related to Products and services you purchase for as long as the personal data is
required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data
beyond this period in anonymized form.
Data we collect when you contact us for customer support and other
inquiries, including Name, Email address
We keep customer feedback and correspondence with our customer service for up to 2 years to help us respond to
any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing
communications, including Name, Email address, Telephone number,
Purchases, Inferences created from other personal information collected
Where you have signed up to receive promotional and marketing communications from us, we will retain any data
collected until you opt-out or request its deletion. We may keep data beyond this period in anonymized form. We
will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our Products, answer surveys, or send
feedback, including Name, Email address
We retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data
beyond this period in anonymized form to help improve our Products and services.
Data we collect in connection with privacy requests, including Name, Email
address
We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a
minimum of 24 months.
Data we collect for security purposes, including Email addressWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and
improve our information security measures.

C. Why we process your information

We process personal information for the following business and commercial
purposes:


• Analyzing Data
• Communications With You
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Internal Business Operations
• Improving the Website, Products, and Services
• Legal Obligations

• Managing Event & Guest Data
• Marketing Our Products & Services
• Meeting Compliance & Legal Requirements
• Operating Our Website or Mobile Apps
• Preventing Fraud
• Processing Payments
• Providing Customer Support
• Providing Cybersecurity
• Sending Promotional Communications
• Storing and Managing Data
• Tracking Purchases & Customer Data

D. How we disclose your information

We may disclose or share your information with affiliated and non-affiliated
third-parties, including in the following scenarios:

• With your Consent. We may disclose or share your information
with your consent, which may be obtained in writing; online,
through “click-through” agreements; when you accept the terms
of use on our Websites; orally, either in person or on the phone;
or by other means.
• In a Business Transfer.
 We may disclose or share your
information as part of a corporate business transaction, such as a
merger or acquisition, joint venture, corporate reorganization,
financing, or sale of company assets, or in the unlikely event of
insolvency, bankruptcy, or receivership, in which such information
could be transferred to third parties as a business asset in the
transaction.
• To Our Service Providers.
 We may disclose or share your
information with certain non-affiliated third parties that provide
services on our behalf, including but not limited to sharing your
information with brand partners, internet service providers,
advertising networks, data analytics providers, governmental
entities, operating systems and platforms, social media networks,
payment processors, and other service providers who provide us
a service (e.g., customer service, auditing, marketing, debugging
to identify and repair errors that impair existing intended
functionality on our Websites, and/or protecting against
malicious, deceptive, fraudulent, or illegal activity).

• For Legal Process And Protection. We may disclose or share
your information to satisfy any law, regulation, legal process,
governmental request, or where we have a good faith belief that
access, use, preservation or disclosure of such information is
reasonably necessary to: (1) enforce or apply our agreements;
(2) protect our interests, property, or safety of others; (3) in
connection with claims, disputes, or litigation; and (4) to protect
our Websites.

Notice of “selling,” profiling, and Targeted Advertising

We provide certain personal information with third party ad networks for
purposes of profiling and targeted advertising, and such disclosure to a third
party may be considered a “sale” based on such third party’s use. Personal
information we provide for this purpose includes: Personal Identifiers, Internet
Activity, Commercial Information, and Inferences from Other Data. This allows
us to show you ads that are more relevant to you.

You may opt-out of these data practices here.

Notice of Use of Sensitive Personal Information

We do not collect or use sensitive personal information.

Your Legal Rights

Your privacy rights under the are described below. Make a Privacy Request
by clicking here or by emailing us at moc.erutaef@ycavirp

Right to Know and Access

You have the right to access the specific pieces of personal information we
have collected about you.


If you make an Access Request more than twice in a 12-month period, or we
determine the request is manifestly unfounded or excessive, we may require
you to pay a small fee for this service.

You may exercise your right to access here.

You may also make a request by emailing us at privacy@feature.com.

Right to Delete

You have the right to request that we delete any personal information about
you that you have provided to us. Subject to certain limitations, we will delete
your personal information from our records and notify our service providers,
contractors, and third parties that you have requested deletion of your
personal information.

You may exercise your right to delete here.

You may also make a request by emailing us at privacy@feature.com.

Right to Opt-Out

You have the right to opt-out of any selling and sharing of your personal
information.

You may exercise your right to opt-out here.


You may also make a request by emailing us at privacy@feature.com.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into
account the nature of the data and our purposes for processing it.


You may exercise your right to correct here.


You may also make a request by emailing us at privacy@feature.com.

Right to Limit the Use of Sensitive Personal Information

The Right to Limit does not apply because we do not use your sensitive
personal information to infer characteristics about you. If you believe we are
processing any sensitive personal information about you, you may contact us
at moc.erutaef@ycavirp and request that we limit such processing.

Right to Non-Discrimination

If you exercise your privacy rights, we will not discriminate against you by, for
example, charging a different price or offering a different level or quality of
Products or services. We will not retaliate against you, as an employee, applicant for employment,
or independent contractor, for exercising your privacy rights.

Request Verification

Before we can respond to certain privacy request, we will verify that you are
the consumer who is the subject of the request. Requests to Opt-Out or Limit
the Use of Sensitive Data (if applicable) do not require verification.


Typically, identity verification will require you to confirm certain information
about yourself based on information we have already collected. For example,
we will ask you to verify that you have access to the email address we have
on file for you. If we cannot verify your identity based on our records, we
cannot fulfill your request.

Authorized Agent

If you are resident of Virginia or Utah, an authorized agent may submit a rights
request by emailing us at moc.erutaef@ycavirp as allowed under the
applicable law. Requests submitted by an authorized agent will still require
verification of the consumer who is the subject of the request in accordance
with the process described above. We will also ask for proof that the
consumer who is the subject of the request authorized an agent to submit a
privacy request on their behalf by either verifying their own identity with us
directly or directly confirming with us that they provided the authorized agent
permission to submit the request.

Contact Us

If you have any privacy-related questions or have trouble accessing this
notice, please email privacy@feature.com.

This section provides additional information for residents in the European Economic Area and the United Kingdom under applicable laws like the General Data Protection Regulation and Data Protection Act 2018 (collectively referred to as the “GDPR”). General disclosures with respect to information you provide to us, how we collect you data, cookies and online technologies, how long we keep your data, and why we process your data, can be found in our main Privacy Policy

Role and Data Controller Contact Details

The GDPR and similar laws distinguish between organizations that process personal information for their own purposes (known as “controllers”) and organizations that process personal information on behalf of other organizations (known as “processors”).

We act as a controller with respect to personal information collected from you as you engage with our Websites, Products or via Communications with us. If you have questions with respect to our processing of your information as a controller, you can contact us by email at the email address set forth in the section entitled Contact Us below.

Lawful Basis for Processing

The GDPR and data protection laws in Europe require a “lawful basis” for processing personal information. Our lawful bases include the following:

  • To fulfill obligations in the agreement between you and Feature. To use our Websites or Services, you and Feature entered into an agreement under the applicable terms of use, and in order for us to fulfill our obligations with respect to providing our Websites or Services under such agreement, we must collect your personal information to provide the necessary functionality. 
  • To pursue our legitimate interests. Our legitimate interests include, among others, understanding how our Websites are functioning, improving our Websites or Products, developing new Products and services, and preventing fraud. To pursue the foregoing, we process personal information. Where we rely on a legitimate interest to process personal information, we carry out a balancing test to weigh the legitimate interest against your right to protection of your personal information; however, our processing of your personal information will never override your fundamental rights and freedoms, and you can always exercise your right to object to such processing.
  • Consent. In certain situations where you provide us with consent, we may process your personal information.
  • To comply with law. In limited circumstances, we may process personal information in order to comply with legal obligations. To the extent we have received such information from third parties with whom we have agreed to certain contractual requirements or obligations (e.g., standard contractual clauses), we will use our reasonable efforts to dispute the disclosure of personal information, unless legally required to do so.

Onward Transfer

If you choose to provide us with your information, you consent to the transfer and storage of that information on our servers located in the United States. The information we collect is subject to state and federal law in the United States. If you are accessing our websites from outside the United States, please be advised that you are transferring your personal information to us in the United States where data protection and privacy laws may be different or less stringent than the laws of your country.

If the GDPR applies and your data is transferred outside the UK or the EEA to the United States or any other country, we will transfer your personal information subject to appropriate safeguards, such as an adequacy decision by the European Commission on the basis of Article 45 of Regulation (EU) 2016/679 or Standard Contractual Clauses, as provided from time to time by the European Commission. You can receive additional information about where your personal information is transferred and the appropriate safeguards by contacting us.

Your Data Subject Rights

Your Rights. If you are a data subject under the GDPR, subject to certain conditions, you have the right to: 

  • Access, rectify, or erase any personal information we process about you;
  • Data portability – that is, asking us to transfer your personal information to any third party of your choice;
  • Restrict or object to our processing of your personal information; and
  • Where applicable, withdraw your consent at any time for any processing of your personal information.

Exercising Your Legal Rights

Your Legal Rights

Right to Know and Access

You have the right to access the specific pieces of personal information we have collected about you.

If you make an Access Request more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.

You may exercise your right to access here

Right to Erase

You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete your personal information from our records and notify our processors that you have requested deletion of your personal information.

You may exercise your right to delete here.

You may also make a request by emailing us at moc.erutaef@ycavirp.

Right to Limit Processing

You have the right to limit processing of personal information unless an applicable legal basis prevents such limitation. 

You may exercise your right to limit processing here.

You may also make a request by emailing us at moc.erutaef@ycavirp.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

You may exercise your right to correct here. 

You may also make a request by emailing us at moc.erutaef@ycavirp.

Complaints

If you have a complaint about our use of your personal information or our response to your request(s) regarding your personal information, you may submit a complaint to the Data Protection Supervisory Authority in your jurisdiction. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator and welcome you to first direct an inquiry to us.

In addition to our contact details set out above, you can also contact our Designated Individual Overseeing Compliance of this Privacy Policy by emailing moc.erutaef@ycavirp or writing us at:

3735 W Spring Mountain Rd UNIT 205, Las Vegas, NV 89102